Tama started with a simple idea: nobody should waste their weekend at the laundromat. In Honolulu, where the beaches are calling and the sun is always shining, spending hours washing, drying, and folding felt like a crime against paradise.
So we built something better. A service that picks up your dirty laundry from your door, washes and folds it with care, and returns it fresh — so you can spend your time doing literally anything else.
Started in Hawaii, where life is too beautiful for laundromats.
13 AI agents run operations — from dispatch to customer service.
Track your order in real-time. Chat with Kalia, our AI concierge.
Today, Tama operates in Honolulu, Dallas, and Miami — with more cities launching soon. We're not just a laundry service. We're a technology platform that gives regional operators the tools to run their own laundry business with AI handling the heavy lifting.
Every order is tracked from pickup to delivery. Every driver is routed efficiently. Every customer gets the premium experience they deserve. And behind the scenes, our AI team of 13 agents keeps everything running smoothly — 24/7, without breaks.
Give people their time back. Laundry is a chore nobody loves. We make it disappear — so you can focus on the things that actually matter.
Tama is led by Brian Hofermini, a Honolulu-based founder who believes that great technology should make everyday life effortless. The company is powered by a lean team and 13 AI employees who handle everything from customer service to financial intelligence.